A Mindful Approach to Creativity
Zenism: (noun) The character or quality of appreciating life's fleeting nature.
Design, creativity and craft remind us how to live the good life by bringing out the best in us. Zenism seeks to explore the nuances and meaning to our mental and emotional wellbeing through his design, illustration and service. For Zenism, it’s about creating moments of realisation and healing through kindness and hoping they spread into your life. I guess you could say that kindness is Zenism's mission.
Zenism is an Australian illustrator and designer inspired by Japanese philosophies.
Zenism was introduced to mindfulness while living in Japan. It seemed as though every aspect of life was imbued with a sense of purpose, from the humble toilet to the service at a late-night internet cafe.
Mindfulness became popular in Japan yonks ago, in part through the work of a humble tea master called Rikyu. His focus was to bring mindfulness through everyday activities, like drinking tea. He transformed the daily habit of a cuppa into an art, highlighting the fact that every moment is a chance to connect with life.
Zenism truly believes that objects and actions can be as meaningful as poetry and paintings. When you get dressed, when you eat and play, when you finally throw that tattered t-shirt away, your stuff reminds you of what you stand for. Your values.
There is something in Australian’s that also compliments this philosophy. The Australian way of life is determined and stoic, we see the beauty in raw and rugged creations. This comes from our love for nature as well as our belief in equality. This is why Australian’s love to use simple materials, making objects from tree logs and up-cycled metal roofing. Everything and everyone should be equal because we all have potential.
Bringing mindfulness to everyday life also means thinking about our impact
Zenism is here to champion the modern day sage. They aren’t made overnight, it’s something we practice and get better at everyday. I strive to create and collect products which inspire people to live the simple life, while providing more ethical and sustainable choices. Essentially, the Zenism approach to life can be summed up as the practice of kindness.
Zenism balance, all products are designed and curated with three principles:
1) Careful selection of materials
I select materials that are gentle and mindful.
The selection of materials minimise the impact our choices have on others and the environment. This means addressing sustainability, as well as look and feel.
2) Understanding of purpose
Zenism is there to accompany a purposeful life. It’s not about ‘bigger’ or ‘more’, it’s about reality and being real. The purpose is to make peace with yourself so that you can create that feeling for others.
Rikyu was right when he said our stuff has the grace to teach us about ourselves.
3) Economy and efficiency through simplicity.
Because the design, collection and service is simple, I can account for the steps involved in the process of bringing products to life - bringing the best quality economically.
If you have any thoughts on how to bring more attention and awareness of what matters to the lives of others, I’d love to hear your comments. It’s important that these ideas don’t stay static or rigid, that they are contested, tested and built upon throughout the lifetime of the brand. Nothing great ever occurred in isolation. Please submit your thoughts, suggested reading, watching and learning through the contact page, or use the form below.
Take a look
I designed the zenism basics to get rid of distraction - it's about helping others to get the most out of life. That's what the whole brand is about.
See how the mens bamboo can remind you of the simple life, here.